Cold Coffee Beverage Shoot
Refreshing and appetizing commercial photography capturing the condensation and swirl of cold coffee.
Project Goal: A Cohesive Brand Identity
The objective was to take a single product concept - a matte black cold brew can - and build a complete, ready-to-use visual brand identity. We used AI as the creative director and virtual photographer.
The Pivot: From Concept to "Aavano"
Initially conceptualized as 'Onyx', the project pivoted mid-stream to the actual brand name 'Aavano'. This required an immediate adaptation of the entire visual strategy to match the specific new logo and brand voice, proving the flexibility of the AI workflow.
The Virtual Photoshoot
We systematically generated a 9-image visual library across three categories:
- Enhanced Product Shots: Showcasing freshness and ingredients (macro condensation, coffee beans).
- Lifestyle & Context: Connecting to the audience's daily life (work desk, gym, urban settings).
- Conceptual Ads: Bold, high-energy visuals for social media (splashes, minimalist art).
The Critical Process: Iteration & Consistency
The most challenging aspect was maintaining the 'Aavano' logo and 'COLD BREW' text consistency. We utilized a feedback loop where reference images acted as a 'brand guide', refining the generations until the typography was identical in every single shot, regardless of the angle or lighting.