Beauty
Editorial
Product
Perfume Bottle Editorial
Artistic and atmospheric shots designed to evoke the scent and mood of premium fragrances.
Concept: The Scent of Unattainable Luxury
The goal was to create a visual identity for 'Aavano' perfume that rivals high-end production. The aesthetic focuses on deep purples, gold, and sophisticated neutrals, embodying an essence of opulence.
Aesthetic Pillars
The campaign captures the essence of opulence through specific visual cues:
- Product Hero: Majestic lighting on polished black marble.
- Floral Elegance: Resting amidst deep purple and gold-dusted orchid petals.
- Architectural Grandeur: Placed in minimalist, grand halls with dramatic shadow play.
- Lifestyle Context: From a Gatsby-esque bar cart to the deck of a luxury yacht.
Use Case Scenarios
To ground the luxury in reality, we generated "Use Case" shots: a confident spritz before an event, the bottle sitting on a CEO's desk, and the unboxing experience. This demonstrates how the product fits into the consumer's actual life.